Manoranjan (Entertainment) is a brand new social enterprise, catering for the needs of under represented groups, both as creatives and as an audience. The CIC (12781553) will be embarking on arts, moving images and heritage projects that reflects and represents modern British Asian culture.
I was delighted to develop an audience development strategy for Manoranjan. The company has bold artistic ambitions but never loses sight of the importance of their audiences: to entertain them, to thrill them, and to connect 21st-century British audiences in all their diversity to the contemporary and the age-old stories and artistic traditions of India. I’m looking forward to what Manoranjan does next and I encourage programmers and audiences to watch this space!
Sue Fletcher, Audience Development Consultant.